Red Bull Engineering Manager / Frontend Platform

I lead the Frontend Platform Engineering sub-organization at Red Bull, overseeing our Design Systems and Global Embeds teams. My role is a hybrid of organizational leadership and deep technical contribution.

I remain highly hands-on, architecting our web-component-based ecosystem and solving complexities like SSR and scoped web components. My focus is on building platforms that have great DX and solve real-world problems: increasing team velocity, reducing cross-team duplication, and ensuring our global digital presence is performant and brand-consistent.

From building MCPs for AI-assisted development to optimizing global video player infrastructure, I like to tackle things that actually make a difference.

interests

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